These companies found an appetite for eco-friendly offerings despite tough times

These companies found an appetite for eco-friendly offerings despite tough times

Going green, going strong

Michael Melendrez of Soil Secrets LLC displays his company’s microbial products, which are designed to improve soil.

Is “going green” still important to people when they worry daily about their jobs and financial security?

Apparently so, says Irv Weinberg, principal with Mind Over Markets, a green communications and business development company in Santa Fe. The green sector in general is growing by 13 percent, he says.

“Everything we’re seeing in the green world, at least in terms of restaurants and consumer products, are maintaining and growing their momentum despite the recession,” he says. “It seems to me people are buying less crap, but they’re buying better.”

In its April 20 issue, Advertising Age found consumers are continuing to buy “sustainable products” despite their higher cost. A number of companies have rolled out green product lines that are faring better than most product categories, the magazine noted.

That helps explain why some New Mexico companies with a green bent are continuing to grow — or at least not shrink, which many consider a victory in these unusual economic times. They’re tapping into opportunities for green firms. Some stem from the growing customer interest in green offerings, while others can be found in government policies promoting green practices, such as green building or creating a nationwide “smart grid.”

Premium content from New Mexico Business Weekly by Megan Kamerick, NMBW Staff

Date: Sunday, July 19, 2009, 10:00pm MDT - Last Modified: Thursday, July 16, 2009, 4:05pm